We founded BRLY in 2020 because burly guys deserve a place in the fashion industry.

We believed the time was right for a brand which offered fashionable clothing for bigger guys while also offering a message of body positivity.

Like most bigger guys, we know the frustration of trying to look good in clothes designed for skinnier guys.

That's why we launched BRLY - to offer fashionable clothing designed with burly guys in mind.

That's also why we launched the Face of BRLY Competition in late 2020 to find a burly Irish guy to be the face of our brand.

From over 200+ applications we interviewed 30 finalists and learned that our frustrations with the fashion industry were shared by burly guys across the country.

We're proud to be the first Irish brand to have a plus-size male model fronting their brand - our Face of BRLY winner Declan Savage (watch the Face of BRLY Final here!).

We hope to offer you an exceptional service and a chance to join a community of men who are growing in confidence.


We hope you enjoy shopping with us at BRLY. 

Talk soon,

Enda & John

Co-Founders, BRLY